A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in research, defining and building your brand. After all, your brand is a source of a promise to your customer. It's a foundational piece in your marketing communication and one you do not want to be without.  Your brand resides in the hearts and minds of customers, clients and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some of which you cannot. To succeed in branding you must understand the requirements of your customers. You can do this by integrating your brand strategies through your company at every point of public contact.

  • Delivers the message clearly
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes user loyalty







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" What started as a project to produce some new signs developed into a complete re-branding project for the Museum within a clearly defined budget. Tait Designs produced a clear corporate logo and header cleverly incorporating iconic Museum images. The results have been applied to all areas of Museum signage, internal and external print , website and promotional material. We now have a clear and strong visual corporate image.

John Durrant - Chair of Trustees
Cambridge Museum of Technology."
‘Great ideas, very professional and a pleasure to work with’.
Becky Brown,